Apple deleting in-app buy clause a welcome move: Digital start-ups

This comes as a major victory for the developer and start-up community who have been vocal against the restrictive and anti-competitive practices of the two big firms

The Indian digital start-up ecosystem has welcomed Apple's deleting a clause that prevented developers from contacting users outside of in-app purchases.
 
On Saturday, Apple said it deleted clause 3.1.3 that said: “Developers cannot use information obtained within the app to target individual users outside of the app to use purchasing methods other than in-app purchase (such as sending an individual user an email about other purchasing met­hods, after that, individual signs up for an account within the app).”
 
The All India Digital Foundation (ADIF), a think tank for digital start-ups in India, called it an encouraging move, which