Apple taps students with music service as it looks to grow India market

Apple has launched a public campaign to promote its Apple Music subscription service

Information technology giant Apple has launched a campaign with large billboards across major cities in India to promote its Apple Music subscription service at Rs 60 a month for students. The aim is to build loyalty among young customers.
 
Launched in November, Apple’s student subscription plan in India is available for under a dollar, its cheapest service in the world. It even undercuts the cost of premium services from local rivals Gaana and Saavn. The Indian companies also offer free streaming of music to users, supported with advertisements.
 
Apple launched its music streaming service in India last June,