You are here: Home » Companies » News
BPCL privatisation: Govt may allow 100% FDI in divested refiners
Phoenix Mills, CPP Investments form JV for Kolkata mall; invest Rs 800 cr
Business Standard

ASCI's new e-norms likely to hurt nano and micro influencers the most

Experts say the market is expected to shrink 20% because of the ASCI rules

Topics
ASCI | Influencing market | advertising

Viveat Susan Pinto  |  Mumbai 



digital media advertising
Illustration: Ajay Mohanty

The new guidelines pertaining to online influencer marketing by the Standards Council of India (ASCI) may hurt nano and micro influencers the most, said agencies working in the area.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Sat, May 29 2021. 06:10 IST

RECOMMENDED FOR YOU

.