Ashok Leyland expands LCV offering in bid be among top-10 global CV players

The CV major has said that LCV will be one of the three major levers to drive company's future growth

T E Narasimhan Chennai
Ashok Leyland 'BADA Dost'

Ashok Leyland 'BADA Dost'

Ashok Leyland has taken a significant step towards achieving its goal of becoming a top-10 commercial vehicle (CV) company globally, with new Light Commercial Vehicle (LCV) products under the 'BADA Dost' brand. The company has invested around Rs 350 crore in a new platform, from which one new product will be launched every three months for the next 2-2.5 years, for the both global and domestic markets.
The CV major has said that LCV will be one of the three major levers to drive company's future growth.
This will be the first platform completely designed and launched by Ashok Leyland after the company broke its JV with Nissan few years back.

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Ashok Leyland

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First Published: Sep 14 2020 | 4:45 PM IST

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