Ashok Leyland eyes a third of ICV market share

Focus also on expanding international footprint to mitigate risk from cyclic nature of CV market

Hinduja Group flagship company and commercial vehicles major Ashok Leyland Ltd (ALL) is eyeing a one-third share of the intermediate commercial vehicles (ICV) market in the country within the next couple of years.

ALL, which is already in the process of expanding its international footprint through establishing manufacturing assembly sites, is also targeting one-third of its total volumes coming from foreign shores in the next five years.

The company has recently launched its ICV, Guru, and is banking on the model to help it garner a one-third market share of the 50,000 units market. It already enjoys a 20 per cent market