Ather Energy expands Guj retail biz; starts 1st experience centre in Surat

The new experience centre will be the brand's second retail outlet in Gujarat. The expansion is driven by strong consumer demand for the Ather 450X and 450 Plus electric scooters in the State

Ather Energy, India’s first intelligent electric scooter manufacturer, on Tuesday inaugurated its new retail outlet–Ather Space at Vesu, Surat. The new experience centre will be the brand’s second retail outlet in Gujarat, after the first in Ahmedabad earlier this year. The expansion is driven by the strong consumer demand for the Ather 450X and 450 Plus electric scooters in the State.

"The response from Gujarat has been phenomenal since the opening of our Ahmedabad experience centre in January. Consumers have evolved and are now aware of the benefits of going electric, and expect electric scooters to offer excellent riding and ownership