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Auto brands craft their comeback avatars for post Covid-19 world

An already battered set of companies are battling the pandemic through a burst of activity online, hoping to keep their brands on the road after the lock down

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Tata Motors, Maruti Suzuki, Toyota, Morris Garages, Kia Motors are exhorting their community of customers to play board games, create and share videos, add colour to their possessions with do-it-yourself videos on how to sew, paint and remodel old go

Shally Seth Mohile Mumbai

4 min read Last Updated : Apr 29 2020 | 11:54 PM IST

For an industry that is considered to have mastered the art of perception and persuasion, the present pandemic is proving to be a critical test of its skills. With everything an auto brand once stood for, now under threat—the fast life, speed, mobility and status upgrade—marketers are looking to create an alternative positioning platform, one that extends the scope of the brand beyond the remit of just wheels on the road.

The first step has been to show solidarity with their customers, said experts. Hence Mercedes Benz has a tagline with its campaigns that show a parked model of its

Topics : Coronavirus Lockdown Audi India Kia Motors Toyota Maruti Suzuki Tata Motors

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