Bath & Body Works on way to securing a place in luxury wellness universe

While a Bath & Body Works shower gel costs nearly $13 (Rs 900 approx) in the US, it is priced at Rs 1,400 at the Indian store

There’s a reason imports from the West do so well in India. Thanks to the high import duties, it is likely that a drugstore beauty brand from the US may well be granted the luxury tag in India. It happened when Sephora brought Nyx, a cosmetic brand that would best be described as the Lakmé of the US, to India. On May 29, when Major Brands launched the first Bath & Body Works store in New Delhi, it happened again. That it is located inside the plush Select Citywalk in Saket is, of course, another boost to its status.

Bath &