Bella Vita Organic raises $10 million to scale up personal care products

The firm, which has a portfolio of face care, body care and hair care products, has been profitable since inception and plans to push the pedal on growth with this fund-raise

Direct-to-consumer personal care brand Bella Vita Organic has raised$10 million from Ananta Capital, a private equity platform backed by the Mumbai-based Taparia family of Famy Care Group. Bella Vita Organic, a brand owned by Idam Natural Wellness Private Limited, manufactures and sells natural skincare, haircare, and wellness products focussing on personal care solutions for all customer needs.

Bella Vita Organic has a portfolio of face care, body care and hair care products. The firm said it has run profitably since inception and plans to do so while pushing the pedal on growth with this fund-raise.

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