Bharti Airtel plans to revamp content offer AirtelThanks in 3-4 months

Buoyed by positive growth in wireless customers and data traffic in the June quarter, Bharti Airtel is planning to revamp AirtelThanks, its  content offer. 

The idea is to upgrade more customers to fourth-generation technology (4G) and enhance data consumption per user. The revamp of AirtelThanks is likely in the next three to four months, said the management. 

The Airtel TV and Wynk Music apps have 50 million subscribers, said analysts. Shashwat Sharma, chief marketing officer of the firm, said the number of subscribers covered under AirtelThanks was  beyond their 95 million 4G customers as the offer was open for the 2G base