 "Big FMCG brands overcome challenges, close gap with smaller players")
Racks at local grocery stores are, nowadays, packed with popular trademarks. However, this wasn’t the case a few months ago. At the height of the lockdown small and regional names in food and fast-moving consumer goods (FMCG) beckoned for attention, seeing a sharp spike in off-take.
The trend has now reversed. Market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August, as big names tide over supply-chain issues, distribution challenges, and retailer woes.
Nielsen says national and regional brands have been fighting to make their presence felt in the past
