Big ticket items driving growth in consumer durables this festive season

Televisions, microwave ovens, vacuum cleaners, washing machines are expected to drive the growth of the consumer durable industry during this festival season

The fading effect of the pandemic this festival season has caused an improvement in buying momentum for home appliances and electronics for premium products, according to data shared by GfK Market Intelligence Offline Retail Tracking. 

The top five consumer durable goods that contributed the most volume to growth during the festive season of 2021 compared to their annual sales were televisions with 28 per cent, microwave ovens with 28 per cent, vacuum cleaners with 25 per cent and washing machine with 25 per cent, according to the report.

Based on past trends, these four products are expected to drive the