 "barter, barter system, fruits")
Online grocery firm BigBasket is increasing its focus on organic food products, and expects this segment to contribute around Rs 250 crore to its overall revenues in financial year 2019-20 (FY20).
The Bengaluru-headquartered firm on Sunday unveiled new gluten-free and healthy products under 'bb GoodDiet' range at the Organics & Millets 2019 International Trade Fair here.
"We are observing a strong demand for organic products from a specific segment of customers who are very health conscious. This category grew more than two times since last year," said Seshu Kumar Tirumala, national head, buying and merchandising, BigBasket.
ALSO READ: BigBasket
