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BigBasket eyes around Rs 250 crore revenue from organic food business

The Bengaluru-headquartered firm on Sunday unveiled new gluten-free and healthy products under 'bb GoodDiet' range at the Organics & Millets 2019 International Trade Fair here

Peerzada Abrar  |  Bengaluru 

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firm is increasing its focus on organic food products, and expects this segment to contribute around Rs 250 crore to its overall revenues in financial year 2019-20 (FY20).

The Bengaluru-headquartered firm on Sunday unveiled new gluten-free and healthy products under 'bb GoodDiet' range at the Organics & Millets 2019 International Trade Fair here.

"We are observing a strong demand for organic products from a specific segment of customers who are very health conscious. This category grew more than two times since last year," said Seshu Kumar Tirumala, national head, buying and merchandising,

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In FY19, the grocer expects gross sales of Rs 3,500 crore of which around 3 per cent (Rs 100 crore) will come from organic food segment, he said. The firm attracts over 300,000 customers per month including those from tier-II cities for its organic range.

The organic range introduced on Sunday included natural mineral rich 'GoodDiet Pink Salt', 'GoodDiet Nutrition Bar' and 'Breakfast Cereal' which are gluten-free and contain no added preservatives, the firm said.

First Published: Mon, January 21 2019. 00:09 IST
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