BIS norms to curb fake reviews to increase costs for online sellers: Report

The recent guidelines by the Bureau of Indian Standards (BIS) to curb the menace of fake online reviews could increase costs for e-commerce platforms however small they may be, according to a report in The Economic Times.
 

The report, citing experts, said e-commerce platforms will have to invest in pulling resources to adhere to the new guidelines and this may result in higher costs for even small players. 

According to the guidelines, published on November 23, the companies will have to ensure that the ratings and reviews of their products are genuine. While these guidelines are currently voluntary for internet