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Bobby Pawar, ad team involved get marching orders

Replacements to Pawar and creative team on Ford yet to be announced, even as campaign sparks worldwide outrage

BS Reporter  |  Mumbai 

Fifteen months after he joined as chief creative officer, has resigned. His move follows the controversy over a poster campaign uploaded on the internet without approval a few days ago.

Besides Pawar, Vijay Simha Vellanki, creative director at Blue Hive, the specialised unit within that manages the Ford account, has also stepped down. It is learnt Simha was directly involved in the poster campaign created by junior members of the Blue Hive team. These juniors, too, have been asked to leave.

“After a thorough internal review, we have taken appropriate disciplinary action with those involved, including employees’ exit. These were necessary steps owing to the direct accountability of the individuals concerned as we work to ensure both the right oversight and processes are strictly enforced, so that this never happens again,” said in a statement.

JWT is yet to find a replacement to Pawar, who had moved from Mudra following a majority acquisition of the firm by DDB in November 2011. The Blue Hive team would see some new faces in the coming days.

The ad campaign has sparked worldwide outrage for its presentation of high-profile people, such as former Italian prime minister, Silvio Berlusconi, who is seen flashing the V sign from the driver’s seat of a car carrying three gagged and bound women in the boot. The second shows socialite hauling US reality TV stars, the Kardashian sisters, while former champion driver is seen tugging rivals Sebastian Vettel, and

First Published: Thu, March 28 2013. 00:40 IST