Brands, sponsors play the game of uncertainty as Covid-19 halts all sports

Can teams, athletes and broadcasters come together to keep the show going as the pandemic grinds all sports to an indefinite halt?

A new post-pandemic playbook is the need of the hour, not just for sports and athletes, but also for sponsors and brands associated with the game. And that according to a report by ESP-GroupM, involves the development of innovative content formats, closer collaboration between broadcasters, organisers and athletes and a fresh approach towards mobile gaming and e-sports. 

The sports fan has not vanished, even if his or her access to a live game has and this creates a space for brands and sponsors, even when all the big events slated for the year stand indefinitely postponed. According to the report,