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Brands, sponsors play the game of uncertainty as Covid-19 halts all sports

Can teams, athletes and broadcasters come together to keep the show going as the pandemic grinds all sports to an indefinite halt?

Topics
Lockdown | Coronavirus | BCCI

Arundhuti Dasgupta  |  Mumbai 

A new post-pandemic playbook is the need of the hour, not just for sports and athletes, but also for sponsors and brands associated with the game. And that according to a report by ESP-GroupM, involves the development of innovative content formats, closer collaboration between broadcasters, organisers and athletes and a fresh approach towards mobile gaming and e-sports.

The sports fan has not vanished, even if his or her access to a live game has and this creates a space for brands and sponsors, even when all the big events slated for the year stand indefinitely postponed. According to ...

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First Published: Wed, May 13 2020. 23:48 IST
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