BS READS: Ramdev's low-key brother emerges from the shadows with Ruchi Soya

Baba Ramdev's fame drives Patanjali - he evolves broad strategies and Acharya Balkrishna acts as MD. But there is also a third man in Patanjali's power index: Ram Bharat, Ramdev's younger brother

Since its inception, Patanjali Ayurved’s fame has largely been driven by yoga guru Baba Ramdev. His claim to fame was morning yoga shows teaching anuloma-viloma or kapalbhati pranayama on religious TV channels. With Acharya Balkrishna as managing director, Ramdev grew Patanjali beyond yoga to an FMCG empire of almost Rs 10,000 crore by revenue.
 
But apart from the duo, Ramdev’s younger brother Ram Bharat has been running the machine behind the scenes.
 
Bharat, who is in his early forties, handles the day-to-day operations of the group like a de facto CEO. Though he has never held any fancy