PVR on March 12 screened live the concert “BTS Permission to Dance”, performed in Seoul, at its theatres in 25 cities of India at a ticket price of Rs 1,200, the highest ever for any movie or alternative content.
Due to high demand, it was replayed at 6 pm that same day.
“This average ticket price for the BTS show was unprecedented. This is the highest we’ve charged as an average ticket price for any film or for any alternative content,” Kamal Gianchandani, chief executive officer of PVR Pictures, told Business Standard.
The average ticket price for a movie in

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