TV sticks, laptops to launch after Flipkart private labels meet sale target

The Walmart-owned company's private label brands sold Rs 170 crore in recently concluded Big Billion Days sale

Flipkart is learnt to be looking at expanding its private labels range with products like TV sticks, smartwatch-fitness trackers and laptops, after seeing strong performance of its own brands in the just-concluded Big Billion Days (BBD) sale.

During the six-day sale, the Walmart-owned company’s own brands — which include MarQ, SmartBuy, and Perfect Homes — sold over Rs 170 crore ($24 million) in total value, close to double, when compared to the 2018 BBD comparable numbers of Rs 90 crore, said sources privy to these numbers.

This figure is also said to be ahead of the company’s internal target of Rs 165