In a bid to scale up its FMCG business, Reliance Industries has acquired soft drink brand Campa. The brand was once a market leader with its cola variant Campa Cola. The company is set to launch the brand in October, near Diwali.
Reliance acquired Campa from Delhi-based Pure Drinks Group for around Rs 22 crore, a report by The Economic Times (ET) said. It is expected to be relaunched in its iconic cola, lemon, and orange flavours. With this, the brand will look to compete with Coca-Cola and PepsiCo, which in 1990, had led to the slow death of Campa.
The product will be available for purchase in Reliance Retail stores, JioMart and kirana stores that buy products from Reliance.