Challenge now for Indian e-commerce is to widen spending base:Mukesh Bansal

Curefit and Myntra founder adds that Tata is one of the most well-known brands with several consumer brands, and is about bringing these assets together

The next big challenge that the Indian ecommerce players need to unlock is to increase the number of spending households to 40-50 million in the coming years.

“Despite the size of the internet, the spending power unfortunately is still concentrated among top 10 million or so households, which means almost 80 per cent of GMV product and services comes from that section. The next big challenge for the Indian ecommerce players is to unlock this and increase the base of spending households from 10 million to 40-50 million,” said Mukesh Bansal, founder of Curefit and Myntra and president of Tata