Changing consumer dynamics: Brands are targeting young urban singles

The traditional narrative has changed. No longer are women looking for validation from family, peers or significant others

A young woman is travelling alone across the country, sometimes continents. She lugs her backpack from train to buses and streets, humming a catchy tune and holding on to her water bottle. That’s Milton for you, one of the country’s oldest brand of flasks that has for long targeted traditional Indian homemakers in its ads. Its latest
campaign is aimed at the young urban single woman. 

Single urban men and women are changing the consumer dynamics in the country says a new report by