Connected consumers in India likely to spend 42% more than last yr: InMobi

Indians are all set to celebrate the festive season with a larger online shopping budget compared to last year. Almost 68% of the respondents plan to shop online this festive season, with 43% of Indians increasing their online shopping budgets this year, and parallelly, 39% decreasing their offline shopping budgets, said an InMobi report.

The report “Decoding the 2021 Festive Shopper” reveals that connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year. Clothing and accessories, personal-use gadgets, and home appliances top the charts as most popular shopping categories.

InMobi surveyed over 2500 smartphone users across