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Consumer protection rules: Decoding the impact on e-commerce firms, buyers

The proposed rules have created quite a stir among companies, with some anticipating a change in their business structure if these are implemented

e-commerce, online, digital, shopping, credit card
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Conventional flash sales are not banned, but ‘fraudulent’ and ‘back-to-back’ flash sales cannot take place

Neha AlawadhiShreya Nandi New Delhi
The week began with the government proposing a slew of changes in the consumer protection rules that, besides protecting the interest of consumers, aim to make e-commerce companies more accountable and responsible. The rules have created quite a stir among companies, with some anticipating a change in their business structure if these are implemented. Why are e-commerce firms worried and what will change for online shoppers? Let’s find out.

Why has the government proposed the new e-commerce guidelines?

The amendments to the Consumer Protection (E-Commerce) Rules, 2020, which the Ministry of Consumer Affairs made public on Monday, apply to both

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First Published: Jun 24 2021 | 6:10 AM IST

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