Content players in entertainment space are in a sweet spot right now

The second of a three-part series analyses how the entertainment industry is skyrocketing with the demand for original content created by OTT players

India’s entertainment industry is on a high. With multiplexes bringing in millennials keen to experiment with new genres of films, and a raft of over-the-top (OTT) players such as Netflix, Amazon, and Zee pouring in money to create more and more original content to woo subscribers, 2019 has so far turned out to be a good year. OTT platforms, especially, have opened up new vistas for content creators — beyond movies and television. OTTs are not only commissioning more content, but are also paying top dollars to buy the digital rights to films.

Says Rajiv Bakshi, chief executive officer (CEO)