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Dabur expands packaged food biz; launches drinking yoghurts

Real Activ Drinking Yoghurt will be available in two variants of Mango and Strawberry

Press Trust of India  |  New Delhi 

FMCG major Dabur India today announced expansion of its packaged food business with the launch of fruit juice-based drinking yoghurts under the Real Activ brand.

"Unlike most other yoghurt-based products available in the market today, the Real Activ Drinking Yoghurt range is a unique combination of yoghurt and fruit juice in a drinkable format," Dabur India Ltd said in a statement.

The new Real Activ Drinking Yoghurt will be available in two delicious variants of Mango and Strawberry, it added.

It will be available in two stock keeping units of 1 litre and 200 ml priced at Rs 105 and Rs 25, respectively.

The company said it has also roped in Bollywood actress Bipasha Basu to endorse the brand.

"With the launch of Real Activ Drinking Yoghurt, we aim to not only expand the Real Activ brand but also give our consumers more choices to make their modern hectic lifestyle healthier," Dabur India Ltd Category Head-Foods Praveen Jaipuriar said.

Shares of Dabur India were trading at Rs 158.45apiece on the BSE in late afternoon trade, up 0.13% from its previous close.

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First Published: Mon, May 27 2013. 15:03 IST
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