DD Freedish reaches India's 40 mn TV homes; South gains maximum 'Pay DTH'

State broadcaster Prasar Bharati's free DTH brand is now at just over half of all pay DTH homes

DD Freedish, a free DTH service, now reaches a whopping 40 million of India’s 180 million TV homes. Analog cable continues its downward slide but digital cable is growing well. And pay DTH homes in the South are growing the fastest, giving Sun Direct a huge bump.

Those are the three big things that stand out from the Subscriber Establishment Survey done by Chrome Data Analysis and Media. The bi-annual survey, which calls on over a million respondents, is the basis of Chrome’s services that broadcasters use to audit and optimise distribution spends. “There is a perception that TV is extinct.