Business Standard

Decoding Brand Anushka+Virat: A formidable force in a package deal

Hero MotoCorp is the latest in the power couple's endorsement list; Alia-Ranbir come a distant second


Photo: Anushka Sharma Twitter

Abhilash Mahajan New Delhi
It started off with a shampoo advertisement and from then on, there has been no stopping the endorsements coming their way. With Hero MotoCorp being the latest, Virat Kohli and Anushka Sharma together currently endorse seven brands, the others being Puma, Myntra, Livspace, Shyam Steel, Toothsi and Blue Tribe. In the past, the couple has also been associated with brands like Google Duo, Manyavar, and Lux.

No other celebrity couple jointly holds these many endorsements in India. Alia Bhatt and Ranbir Kapoor come a distant second with overall four brand deals, two of which were in the past.   


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First Published: Feb 16 2023 | 4:59 PM IST

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