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Despite easing of lockdown, logistics remains a paint point for FMCG firms

While several factories are in green zones, the route a transporter has to take to bring the goods to the market is dotted with red zones

Raj Mandir Hyper Market Rajapuri in New Delhi (Photo-Dalip Kumar)
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Faced with such challenges, FMCG companies are increasingly partnering with delivery platforms and aggregators for availability and delivery of products to consumers.

Avishek Rakshit Kolkata
The movement of goods continues to be the pain point for FMCG companies that have drawn up plans to improve operations this month once the easing of the lockdown comes into force.

According to the Federation of West Bengal Truck Operators’ Association (FWBTOA), truck availability has improved only marginally, at around 10 per cent out of a total vehicle count of nine million pan-India. When the lockdown had kicked in, truck availability was eight per cent.

“The availability of trucks is improving with each passing day, but it is still a struggle given the continued shortage of drivers and vehicles,” said Shahrukh