Digital ad spends in India to touch $21 bn in next five years: Redseer

Study says SMBs had 30-35% share of the $8 bn digital ad spend in FY22 and could to raise this to 40% by FY28

Digital ad spends in India are expected to rise 2.5x to $21 billion within the next five years, growing at a CAGR of 19-21 per cent, says a recent report by Redseer Strategy Consultants. The report points out that Covid-led accelerated digitisation has fueled the major push. The significant surge in the use of smartphones and internet services has opened many doors for digital advertising.

“Upon mapping market sizing across media agencies, we observe significant under-reporting of digital ad spend in India. However, the Redseer projection has considered enterprise spends, SMB spends, influencer marketing, affiliate marketing and gaming,” said Mukesh