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Influencer content grabs 2x higher attention than avg digital ads: Kantar

Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research highlights the growing role of influencers in digital marketing campaigns

Court dismisses graft plea against CM Siddaramaiah, minister on ads

A Special Court in Bengaluru has dismissed a complaint alleging a conspiracy involving Karnataka Chief Minister Siddaramaiah, Minister K J George, and three senior officials to cause significant advertisement revenue losses to the Bruhat Bengaluru Mahanagara Palike (BBMP) between 2015 and 2017. The court ruled that the accusations lacked substance and were based on conjecture rather than concrete evidence. The complaint, filed by N R Ramesh, a former corporator and BJP leader, claimed that the BBMP suffered losses of Rs 68.14 crore during Siddaramaiah's earlier tenure as Chief Minister (20132018). Ramesh alleged that the state government used BBMP-owned bus shelters to advertise its achievements without paying the mandatory advertisement fee. He further claimed that Congress leaders may have bribed BBMP and Information Department officials to avoid raising dues. However, in its April 28 order, the Special Court, presided over by Judge Santhosh Gajanan Bhat, found the allegations .

Connected TV emerges IPL's 'impact player' as ad rates go through the roof

Advertisement rates for CTV are up in the range of 10-20 per cent, while the inventory for advertisements on linear television is not full

Ad revenue growth to see 7% jump to Rs 1,64,137 cr in 2025: GroupM report

Ad revenue growth is estimated to slow down to 7 per cent in 2025 from the 8.8 per cent attained in 2024, a leading media agency said on Tuesday. WPP entity GroupM pegged the Indian advertising revenues across all media formats to grow at 7 per cent to Rs 1,64,137 crore in 2025, from Rs 1,53,407 crore in 2024. India will be the ninth biggest advertising market globally in a list that has the US, China, and the UK as the top-three countries. Globally, the ad revenue growth is set to slow down to 7.7 per cent in 2025 from 9.5 per cent in 2024. Digital ad spends will be driving the growth for India with an 11.5 per cent growth in ad revenue to nearly Rs 1 lakh crore, as per the agency's 'This Year Next Year' report. The report said digital spends will be 60 per cent of the overall spends in India, as against 82 per cent globally in 2025. Television will be the second biggest by revenues at Rs 42,431 crore, but is likely to witness a 1 per cent decline in revenues in 2025 from the R

Rumble sues Google for $1 billion over its digital advertising practices

This is the second time Rumble has filed a lawsuit against Google. The earlier suit filed in 2021 accused the company of favoring itself and its video sharing platform, YouTube, in its search results

Govt directs digital platforms not to carry ads of fraudulent loan apps

The government has directed social media and online platforms to ensure that they do not host advertisements of fraudulent loan apps, Union Minister Rajeev Chandrasekhar said on Wednesday. Chandrasekhar said the IT ministry has made it clear to the platforms that they cannot carry fraudulent loan apps as those are misleading and exploit people using the internet. "One of the areas we are now cracking down on is advertising of fraudulent loan apps that many platforms are carrying and we have, through yesterday's advisory, made it clear that no intermediary can carry advertisements of fraudulent loan apps because it will be misleading and exploits people who are using the internet," the Minister of State for Electronics and IT said on the sidelines of an event. Jurisprudence and government approach on safe and trusted internet is evolving, he said adding that IT rules clearly specify 11 areas of prohibited content.

Dawn of a new 'I' age: Why brands need influencers today

Influencer marketing becomes mainstream with incumbents such as HUL and Marico using them, and not only for brand awareness

Asci releases guidelines on dark patterns in digital advertisements

Asci's guidelines show that incomplete price representations by the companies upfront would be considered misleading

Three-fold rise in complaints against personal care ads since 2019: Asci

The biggest reason for violations was non-disclosures by the influencers, especially on digital platforms

Digital ad spends in India to touch $21 bn in next five years: Redseer

Study says SMBs had 30-35% share of the $8 bn digital ad spend in FY22 and could to raise this to 40% by FY28

Advertisers take position as Viacom18 goes digital with FIFA World Cup

Viacom18's initiative to offer the tournament for free on JioCinema app expected to boost viewership

Manipulation by online ads to mould consumer behaviour under ASCI radar

Crypto, personal care, and fashion most violative categories indulging in dark patterns

Housing.com to invest Rs 40 crore on TV, digital advertising campaign

Realty portal Housing.com will invest Rs 40 crore in one year on a TV and digital advertising campaign, as it seeks to increase user base at its platform and simplify buy-sale and renting journey of consumers. "We have launched our new ad campaign that captures the ethos on which Housing.com has been built -- to facilitate the search and discovery for everyone till they find their perfect home," said Dhruv Agarwala, Group CEO, Housing.com, PropTiger.com and Makaan.com. Housing.com seeks to provide consumers maximum options so that they don't have to settle for anything less than perfect, he added. The company would invest about Rs 40 crore on this campaign over the next 12 months, Agarwala said. The ad campaign will be run on TV, digital and OTT platforms, Housing.com said, adding that the target is to reach over 100 million impressions. Australian proptech firm REA Group, which owns three portals in India including Housing.com, has invested nearly 300 million Australian dollars i

Sale of online space for advertisement to attract 18% GST, says AAR

Sale of advertisement space on internet would be liable to 18 per cent Goods and Services Tax, the Karnataka bench of Authority for Advance Ruling has said. E-commerce portal Myntra Designs Pvt Ltd had approached the AAR seeking a ruling on whether providing advertisement space on its portal to foreign entity Lenzing Singapore Pte Ltd was liable to GST. The AAR said Myntra is only leasing the advertisement space to its customer and the advertiser (Lenzing) is providing advertisement services to its customer. The service provided by Myntra to Lenzing is that of rendering 'sale of internet advertising space (except on commission)' and is charging a fixed rate and not a commission for providing such space. Hence, the same will be classified under 'other professional, technical and business services' under GST law and is liable to GST at 18 per cent. AMRG & Associates Senior Partner Rajat Mohan said, This ruling would clarify on the scope of sale of space on internet and on the ...

E-com platforms to offer $8 bn market for digital ads in India: Report

E-commerce platforms are now the fastest growing medium for digital ads in India, with a $6-8 billion opportunity by 2030, according to a new report

Explained: How the influencer industry changes with new ad norms

Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy

ASCI aims to break gender stereotypes in advertising, change mindsets

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

Digital advertising to grow 20% in 2021, touch Rs 23,700 cr by 2022: Dentsu

A just-released report by the advertising group says digital medium grew 15.3% in calendar 2020 to reach Rs 15,782 cr

Lines between online, offline blur as brands redraw engagement map

Brands need new customer touch points, efficient channels of communication and delivery and new ways to stay relevant

From Fanta to Surf Excel, brands walk the emotional plank on Holi

Facebook looks at the power of social media in amplifying celebratory messages, Fanta (Coca-Cola India) invokes the joyous spirit, Fbb asks women to protest against harassment in the name of Holi