Business Standard

Diverse content, innovative pricing: How Netflix plans to rule India market

How Netflix is planning to ensure a permanent place in the Indian viewers' share of wallet?

Netflix
Premium

Almost half of the platform's members in India downloaded at least one film or episode-in-a-series in June 2019

Urvi Malvania
In the three years since its launch in India, global video streaming giant Netflix has seen the Indian over-the-top (OTT) services landscape undergo a huge spurt in growth — not only in terms of the number of competitors it faces, but also in terms of the scale of consumption of digital video content. So how do Reed Hastings and Co plan to stay in the game, and ensure a permanent place in the Indian viewers’ share of wallet?

Srishti Behl Arya, director, international original film, India, Netflix, says the firm’s focus is to create as diverse and appealing content out of

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jul 31 2019 | 9:16 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com