E-commerce firms gearing up for businesses, to make products available

As a marketplace e-commerce player, Flipkart said it is their responsibility to enable sellers and the MSME community to bounce back and facilitate economic activity

E-commerce companies say they are witnessing a steady growth in traffic after the home ministry on Friday extended a national lockdown but allowed the online sales of essential and non-essential products in zones that have almost controlled the coronavirus outbreak.   

While there was doubt about the new guidelines announced for e-commerce, government sources clarified Saturday that e-commerce players will be allowed to deliver essentials and non-essential items in designated Orange and Green zones for the next two weeks, the time for which lockdown has been extended.

The Home Ministry's Lockdown 3.0 notification will allow these companies to sell non-essential items