Electrolux ties up with Morf for water, air purifiers

Companies launch first model of water purifiers to be sold in India and Sri Lanka

Electrolux Home Products Inc has signed an agreement with Chennai-based water purification and sewage treatment company Morf
India Ltd to launch Kelvinator range of water purifiers and air purifiers in India and Sri Lanka.

The companies today launched the first model of water purifier under the brand, in Chennai.

The product would be manufactured by companies approved by Electrolux in India and China, said an announcement.

Electrolux plans to cover South Indian market by end of this year in a phased manner. It would complete pan India marketing operations by mid-2013, according to announcement.