Emami eyes entry into new segments via acquisitions, investment in startups

Firm began investing in startups over three years back ago when it bet on Helios Lifestyle; it has also invested in personal care company Brillare

Kolkata-based FMCG firm Emami is on the look-out for acquisition opportunities that may even pave an entry into new categories.

Acquisitions could be in the areas of healthcare and personal care where Emami is currently present in and may also include new categories and segments. “We are open in terms of categories,” said Harsha V Agarwal, director, Emami.

As part of the strategy, Emami may also look at investing in startups, buying stakes and wherever possible, buying companies.

Emami’s journey of investing in startups began more than three years back when it invested in Helios Lifestyle, known for its male