Emami keeps 'Fair And Handsome' for now, but with a noticeable tweak

Proposition for the men's grooming products has been changed from 'fairness' to 'radiance', relaunch comes months after Emami locked horns with HUL over the use of 'Glow & Handsome' brand name

Emami has relaunched its “Fair And Handsome” range with a twist; the proposition for the men’s grooming products has been changed from “fairness” to “radiance”.

The relaunch comes months after Emami locked horns with FMCG giant, Hindustan Unilever (HUL) over the use of “Glow & Handsome” brand name for the men's skincare range. 

Emami said that it was an endeavour to keep the brand in-sync with the latest needs of consumers by addressing concerns with an appropriate promise. “Today's consumers are looking for fairness-plus benefits. Our latest research showed that in addition to the lack of glow on face, consumers