Emami takes hit in key portfolio, to focus on health, hygiene and wellness

Despite a good summer, which ideally would have boosted the company's revenues in the summer portfolio, Emami saw a decline in demand with the consumer preferring to spend on essentials instead

Hit by a consumption slowdown in its key products, mainly in the summer portfolio, Emami is focusing on launching more products under the health, hygiene and wellness categories.

Despite a good summer, which ideally would have boosted the company's revenues in the summer portfolio, Emami saw a decline in demand for its products, with the consumer preferring to spend on essential items like food and groceries. This is despite Emami signing in Salman Khan to promote its portfolio leader Navratna hair oil and subsequently launching an aggressive advertisement campaign.

In a regulatory filing with the BSE, Emami said, "Even before