Eyeing bigger pie: Bumper shipments of Apple iPhone 13 for festive season

In 2017, Apple sold some 3.2 million iPhones in India - a figure it has yet to match

In anticipation of bumper sales during the forthcoming festive season, Apple is shipping in a record 600,000 iPhone 13 models. The new flagship phone that is going live in India today has attracted higher pre-orders than last year’s iPhone 12, prompting the company to increase its initial shipments by a good amount.

Last year, Apple imported a record 500,000 iPhone 12s models for the launch. This time, it has increased the initial shipment by 20 per cent, according to data sourced from analyst firm CyberMedia Research (CMR).

According to industry sources, steady pre-booking orders and the growth momentum that Apple