Bangalore-based FabMart.com, a part of Madanapalle Retail Pvt Ltd, is planning to expand its presence with 12,000 franchisees across the country by 2014. The company on Monday announced its entry into the Tamil Nadu rural retail market.
It is focusing on national and international brand merchandise in tie up with retail outlets in rural market using technology platform.
The company has around 20 franchisees and plans to increase its presence through 2,500 in around 1,000 towns by 2013, covering southern and eastern states, said Alphonse Reddy, CEO, FabMart.com.
The company plans to enter Karnataka after launching its operations in Tamil Nadu, according to Reddy.
