Business Standard

Fashion will see the biggest growth this festive season: Redseer report

Despite concerns around inflation and discretionary spending, 83% of the respondents surveyed indicated a willingness to buy this festive season.

Online shopping
Premium

The positive sentiments are driven by demand for fashion, mobiles, electronics and large appliances

BS Reporter Bengaluru
Despite concerns around inflation and discretionary spending, customers are looking forward to shopping this festive season. 83 per cent of the respondents surveyed indicated a willingness to buy this festive season, according to consulting firm Redseer's recent survey. This optimism is not just limited to consumers, but sellers are also expecting higher increases in sales.

The positive sentiments are driven by demand for fashion, mobiles, electronics and large appliances.

“The share of fashion in overall festive sale in festive week 1 is estimated to increase by 9 percentage points from 2018-22. Online fashion has grown 4x in the last four

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Sep 23 2022 | 8:10 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com