Festival season sales: Over 50% consumers to shop online, says survey

This is a major jump from last year's survey when only 27% of consumers planning festive spending had indicated using e-commerce sites as their primary channel for shopping.

About 51 per cent of consumers doing festive shopping this year will use e-commerce sites and apps as their primary channel, a sizable change from previous years, according to a survey by community platform LocalCircles. In September 2019 survey of LocalCircles, only 27 per cent of those planning festive spending had indicated using e-commerce sites as their primary channel for shopping.

Covid-19 has had a deep impact on the Indian economy and its businesses. The country has crossed 6 million positive cases. LocalCircles said many businesses have been struggling due to the reduced sales and flattened revenues, but the festive