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Festival season sales: Over 50% consumers to shop online, says survey

This is a major jump from last year's survey when only 27% of consumers planning festive spending had indicated using e-commerce sites as their primary channel for shopping.

Topics
Indian e-commerce industry | Coronavirus | Online sales in festive month

Peerzada Abrar  |  Bengaluru 



e-commerce, digital, online, amazon, flipkart, festive sales, consumer
Over the last few months, an increasing number of consumers have been shopping online to get things delivered at home

About 51 per cent of consumers doing festive shopping this year will use e-commerce sites and apps as their primary channel, a sizable change from previous years, according to a survey by community platform LocalCircles. In September 2019 survey of LocalCircles, only 27 per cent of those planning festive spending had indicated using e-commerce sites as their primary channel for shopping.

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First Published: Wed, October 07 2020. 00:31 IST

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