Fintech brands Nexus, EZETAP map customer experience, set the tone for 2020

The alphabet soup of government programmes and a keen study of customer needs is helping fintech brands connect with users and take their engagement deeper and wider. Using proprietary models, AI, mixed reality solutions and a suite of products and services that cater to the unique needs of target audiences, a clutch of young companies are building their brands even as they build their customer base.

Kishan Sundar, senior vice president, Digital Services, Maveric systems that works with several leading banks said, “Customers expect, rather than hope for, a 'superior customer experience' and a deep understanding of data security. The