Flipkart buys full-stack e-commerce enabler ANS for undisclosed sum

Flipkart's M&A strategy is helping it tap new business areas, get access to innovation and vie with players like Amazon, Reliance's JioMart and Tata-backed BigBasket, say to analysts

E-commerce firm Flipkart Group said that it has acquired ANS Commerce, a full-stack e-commerce enabler that helps brands sell online. Through this acquisition, Flipkart said it continues its efforts to strengthen the Indian e-commerce ecosystem by investing in the capabilities of technology enablers that will address the needs of the rapidly growing and evolving digital retail market in India. The companies didn’t reveal the value of the transaction. The deal is expected to close in the second half of 2022, subject to customary closing conditions.

“At Flipkart, we are committed to developing and nurturing the internet consumer ecosystem, including developing