Flipkart, Moj tie up to take video, live commerce to next 200 mn customers

The collaboration also incentivises content creators in the Moj ecosystem by enabling new commerce-led revenue streams to deepen socio-economic impact

E-commerce firm Flipkart and Moj, India’s largest homegrown short-video platform, have collaborated to enable Video and Live Commerce experiences at scale. This will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers.

Moj has the highest monthly active user base of over 160 million members, making it the largest among all Indian short-form video platforms today. Besides making e-commerce accessible to millions of first-time users, this collaboration also incentivises content creators in the Moj ecosystem by enabling new commerce-led revenue streams to deepen socio-economic impact.

“The rise of short-form video as a preferred content