Flipkart Plus loyalty reward service goes live for some users: How it works

The Flipkart Plus is currently available as a part of new app update, however, only for limited set of users

Flipkart, a home-grown e-commerce platform, is gearing up to launch on August 15 a loyalty programme that will be called the Flipkart Plus to take on its arch rival Amazon’s Prime subscription service. However, before the final rollout, the company has enabled the feature on its app for some users to beta test the service. The Flipkart Plus is currently available as a part of new app update, however, only for limited users.

As reported earlier, the Flipkart Plus is a no-cost membership model in which the e-commerce portal would offer several exclusive benefits to users such as free delivery, early access to sale events and rewards across brands based on the frequency of transactions a customer makes. The company is offering the Flipkart Plus benefits at no extra cost or subscription amount. Instead, Flipkart customers can join the membership by earning 50 Plus coins, one Plus coin on every Rs 250 spent.

Things to know about Flipkart loyalty programme

• Flipkart Plus is a loyalty programme in which customers earn reward points on every purchase
• Called Plus coins, 50 of these rewards points are required to join the Flipkart Plus membership
• Flipkart is offering one Plus Coin on every 250 spent; maximum of 10 coins per order
• Flipkart Plus membership offers free delivery, early access to exclusive sale events, priority customer service and exchange offers

This is not the first time the home-grown e-commerce portal has announced a loyalty programme service. In 2014, the company rolled out a service called the Flipkart First in which the company promised to offer similar sort of benefits at a subscription amount of Rs 500 per year. However, the service did not get much traction and was eventually taken down.