Flipkart Plus sees robust growth, reaches 20 million customer base

Around 30% of monthly active customers on Flipkart are now Plus members. Today, Flipkart issues over 1 billion SuperCoins a month, where customers avail various benefits

E-commerce giant Flipkart has crossed a new milestone in its ‘Flipkart Plus’ programme, which is a reward-based loyalty programme. With over 20 million users, Flipkart Plus has become one of the most successful loyalty programmes in India today. Around 30 per cent of monthly active customers on Flipkart are now Plus members. The loyalty programme has achieved more than 100 per cent year-on-year growth.

Flipkart Plus is an earned loyalty program, with no subscription fee, and is designed to delight a very diverse set of Flipkart customers. Benefits include access to special marketplace launch previews, availing free and fast delivery.