Flipkart starts voice search in Hindi and English to tap next 200 mn users

Launches Voice Search capability across the platform after the introduction of Voice Assistant in the grocery last year

E-commerce giant Flipkart has introduced ‘voice search’ on its platform to enable customers to search from a pool of over 150 million products across more than 80 categories through speech. Currently available in Hindi and English, Voice Search will enable faster onboarding of customers from smaller towns and simplify their e-commerce journey.

The gradual rollout of ‘voice search’ since January this year is witnessing impressive adoption across the country with initial trends showing over 5 million queries a day. The launch of  ‘voice search’ comes after the introduction of  ‘voice assistant’ for Flipkart’s grocery store last year. With the introduction of