 "Flipkart")
E-commerce firm Flipkart said it is hosting its first-ever dedicated Flipkart Samarth sale event - ‘Crafted by Bharat’ to be held on January 26, marking the occasion of India’s Republic Day. The event will focus on celebrating India’s rich culture and heritage by showcasing the wide range of handicrafts and handlooms from across the country.
The pandemic has accelerated the shift to e-commerce, and more consumers are expected to shop online at a higher frequency this year than last year, according to analysts.
Crafted by Bharat will see participation from artisans, weavers, people with disabilities and rural and urban women
