Flipkart Wholesale expands into general merchandise ahead of festive season

Flipkart Wholesale competes with players such as Udaan, Amazon and Reliance's JioMart

Flipkart Wholesale, the digital business-to-business (B2B) marketplace of the e-commerce firm has launched the general merchandise category on its platform. With the addition of general merchandise products to its app, Flipkart Wholesale reinforces its efforts to connect with local Indian manufacturers. These include connecting MSMEs with retailers using technology and more products will now be available on the wholesale marketplace for kiranas and small retailers.

Flipkart Wholesale is live with a general merchandise portfolio covering 24,000 products across home accessories, cookware, storage, toys, luggage, sports and fitness categories. The category will be available to Kiranas and retailers across the country