Flying away: Why Etihad won't invest in debt-laden Jet Airways anymore

Etihad is neither in a position nor in a mood to repeat history by injecting more cash into Jet or helping Goyal as it did earlier, even if he were to cede control

In 2016, Etihad Airways decided on a marketing plan to support fashion week across 17 cities globally and invited its seven airline partners to be co-sponsors. Air Berlin joined Etihad in hosting the Mercedes-Benz Fashion Week and Alitalia joined in with Milan Fashion Week. Its other partner, Jet Airways, was invited to come on board as a co-sponsor for Lakmé Fashion Week. “No thanks,” said Jet CEO Naresh Goyal. 

The anecdote is told by a former Jet executive to illustrate Goyal’s dislike for tagging along with Etihad and his determination to chart an independent course for the airline he founded.